For over 25 years, Juvela have been committed to crafting specialised gluten free foods for individuals diagnosed with coeliac disease. At their exclusively gluten-free bakery in Pontypool, they take pride in their ability to produce loaves and rolls that accurately mimic the taste and texture of traditional “real bread”, thanks to their quality and distinct gluten free recipes.

In the competitive world of new product development, ensuring the design of accurate and effective recipes for trial is critical for success. Juvela’s NPD team recognised the importance of developing a tool that could streamline their recipe development process, bringing speed and precision to product trials and minimising time and raw material wastage, which could ultimately impact the company’s bottom line.

Therefore, they reached out to the waste reduction team at ZERO2FIVE for support with generating and implementing a recipe development tool that would minimise the margin for error and increase the success rate of new product trials.

ZERO2FIVE worked with Juvela to develop a bespoke NPD recipe tool that would enable the development of accurate and standardised recipes, ensuring consistency across product trials and more reliable trial outcomes. Additionally, the model allowed for real-time adjustments and simulations, enabling recipes to be quickly refined based on trial results, thereby reducing the need for repeated trials and minimising the waste of raw materials.

Once this work was completed, ZERO2IVE worked closely with Juvela to test the tool with various products and scenarios to ensure it delivered exactly as the NPD team needed.