Based in Llanelli, Prima Foods have many years’ experience in manufacturing bakery mixes, home baking products and meal components.
When the company opened a state-of- the-art, high-care gluten free cooking facility, ZERO2FIVE independently validated the installation of Prima’s new ovens and supported the company to establish a cooking and cooling profile for their new product range. This helped the company to ensure the safety and quality of the products.
A second project saw ZERO2FIVE carry out sensory evaluation of Prima’s new Chef’s Promise range of dry ingredient mixes. Using ZERO2FIVE’s sensory evaluation suite, Prima’s gluten-free mixes were benchmarked against a standard gluten-containing equivalent.
Benefits of the support
Prima’s range of gluten-free mixes has grown to include 10 different savoury and sweet products which are Coeliac Society approved and sold online, in food service and business to business.
The mixes have also launched the next development in the company’s gluten free expansion by providing the base for gluten free “ready to bake” components.
ZERO2FIVE has been the backbone of Prima Food’s technical development since 2011. Without their support, the business would have taken so much longer to fulfil the demands of becoming a second-tier supplier to multiple retailers and blue-chip businesses. Their impartial advice, collaborative staff development and the depth of support available, has allowed Prima to do what it does best with confidence and security.