The Parsnipship make unique and original award-winning vegetarian and vegan products from a production kitchen in Ogmore Vale, including their Great Taste award-winning Tandoori Chickpea & Lentil Mash-up
Through Project HELIX’s Knowledge Transfer Programme, The Parsnipship were able to recruit a part-time sales and marketing affiliate who could take a lead on marketing and sales for the company, including creating a brand strategy and sales and marketing plans.
Additional support has included ZERO2FIVE Food Industry Centre facilitating market research interviews to gain feedback on new packaging designs and providing the company with research and insights into vegan and vegetarian trends.
The technical team at ZERO2FIVE have also supported The Parsnipship to validate and verify on-pack reheating instructions for their products both from chilled and frozen. This is to ensure the company have best-practice reheat instructions for their consumers without compromising product quality.
Benefits of the support
After the initial 12 months of support from ZERO2FIVE, The Parsnipship have seen sales turnover increase by nearly 30% with one new job created and five existing jobs safeguarded. The sales and marketing affiliate has also brought in 10 new customers into the business.
Having gained SALSA accreditation and developed retail packaging, the company is now in a much stronger position to access new markets including more traditional retail routes.
The support we have received from ZERO2FIVE has been invaluable to The Parsnipship in terms of the progress we've made in our readiness to supply new customers - especially those in the retail market and bigger food service customers. The support has enabled us to refine and improve processes across production and sales activities within the business.